July 29, 2002

Houston, Texas - Today i4cast announced the launch of its new website at www.i4cast.com. As i4cast builds an industry leading community in product costing and financial modeling it was important for us to provide an informative yet simple web presence. Over the next few months, i4cast will continue to refine the website adding additional features such as an on-line costing forum, a "Costing Top News" search engine and a best practices section.

i4cast chose Sandy Kay Interactive (SKI) for its website design as well as other printed material. By choosing SKI, i4cast has the flexibility to meet company and industry changes in a fast efficient manner.

About i4cast

i4cast, a joint venture between Hewlett Packard and Alliance Data Corporation, provides leading edge web-based Corporate Performance Management applications focused on product costing, financial modeling, and e-procurement.

About Sandy Kay Interactive

Sandy Kay Interactive provides distinctive world-class interactive design and development. Services offered include web development and design, multimedia, video production and print design. Sandy Kay can be contacted at skay@veraisonmedia.com or at 281-485-6375.